"Chicago food startup THEO's has a new plant-based take on jerky."

"the company’s line of Beet Jerky supports farmers who prioritize soil health and brings a farm-to-table flair to the plant based jerky category."

"Chef Theo Mourad is applying the vast knowledge he gained from working at Blue Hill at Stone Barns into a new brand, THEO’s Plant Based."

"The brand on a mission to fight greenwashing and reclaim the plant-based space for plants — one bag of jerky at a time"

"Chef-turned-entrepreneur launches Beet Jerky. Beets replace meat in a new snack developed by a Chicago-based chef."

"Having enjoyed some success with beets, organic snack maker THEO's has found inspiration in a new root vegetable: Sweet Potato!"